Cross-Cultural Concepts
Concept & Strategy: The annual race festival artwork blends Eastern and Western cultures. A cloisonné-style California bear reimagines the state animal with an Eastern-inspired illustrative flair, reflecting the intensity of the competition. The black dragon mirrors the posture of a maneki-neko (waving cat), while the Chinese characters for 'California' appear on the paddle. The negative space within the rectangle subtly forms the shape of the state. The number '20' integrates Arabic numerals and Chinese calligraphy, creating a bilingual design that enhances cultural fusion.
Objective: Above—poster designs for the annual dragon boat festival. The artwork is adapted across out-of-home advertisements, social media, merchandise, awards, and other promotional materials. My designs are highly sought after, collected, and leave a lasting impression on both local and international audiences.
2018 first place medal and ribbon
Back of medal
Shirt designs
2018 postcard
2018 digital billboard at the base of the Bay Bridge
Designing for a Wide Array of Mediums
Examples of how the dragon boat festival design is applied: The cloisonné-inspired California state bear is cast into metal awards, printed on fabric, featured up close on postcards, and displayed on large billboards. Each file is meticulously checked to ensure the best line quality for its intended size.
Dragon boat medal design
First year at Lake Merritt in Oakland design
Dual language 20 year design
15 year anniversary design
Memories to Hold in Your Hand
Various medal designs explore shape, positive and negative space, shine, and print techniques. Each unique design is carefully crafted to encourage race team sign-ups and minimize waste by making the medals truly cherished. The artwork features beautiful illustrations inspired by Asian art, local wildlife, conceptual themes, and the ever-popular cable car with paddles.