Dragon Boat in the U.S. merges multiple cultures; for the 2019 festival design, the inspiration was to merge two different creative and cultural styles. Taking the famous "Great Wave Off Kanagawa" print by Hokusai, the landscape was adapted to Bay Area dragon boating—rather than Mt. Fuji being at the background, Oakland icons were chosen. The event has many arms (literally and figuratively), merchandise, promotion, physical and digital ads, program books, photography.
For 2018, I came up with a design that was Californian yet spoke of roots in East Asia, similar to the local dragon boat scene. Finger wave patterns were illustrated to resemble cloisonné and inserted into the state bear flag.
Various medals from past years. From left to right: 1. Finger wave design. 2. For the first year the International Festival was held in Oakland, I used local icons in the design—the notorious Lake Merritt Canada goose is on the medal. 3. Bilingual wordplay, the number "20" is in Chinese calligraphy (二十) and Hindu–Arabic numerals. 4. A dragon boat cable car was designed for the 15th anniversary.