Blending East/West cultures is the intention for the annual race festival artwork. The cloisonné style California bear takes the state animal and gives it an Eastern-inspired illustrative flair to capture the intensity of the competitive events. The black dragon mimics the posture of a maneki-neko (waving cat); the Chinese characters for "California" is in the paddle, the counter of the rectangle is the shape of the state. The 20 design combines Arabic numerals and Chinese calligraphy to create a bilingual design.
The international races feature designs which are adapted across out-of-home advertisements, social media, merchandise, prizes, and other promotional items.
For 2018, I came up with a design that was Californian yet spoke of roots in East Asia, similar to the local dragon boat scene. Finger wave patterns were illustrated to resemble cloisonné and inserted into the state bear flag.
Various medals from past years.