Rebrand — Website Homepage and Subpage Samples
The Challenge: Rebrand the company to be as dynamic as the technology behind it. Incorporate complementary textures and close-up photography of human action to create an emotional connection. Use minimalist graphics that convey precision and data-driven innovation. Fluorescent green was chosen because it represents the 'on' color of technology.
Powerpoint Template, Cover and Inside Page
Approach: A versatile master template was created and tested across Mac and Windows operating systems for compatibility. This enabled the sales team to build their own presentation decks before sending them back to me for a final polish. The template provided presenters with creative freedom while reducing the designer’s workload by offering a variety of on-brand options.
Product Sales Sheet
The Challenge: There was a constant need for new icon artwork to explain processes and highlight sections while staying on-brand. This required custom illustrations of anatomy, equipment, and concepts—cataloged in various formats and made accessible for teams creating their own collateral.