An aspiring technology, a focus on public health in the midst of a pandemic, and a rebrand. Before IDbyDNA was acquired by Illumina, it set out to use next generation sequencing to detect infectious diseases. As a startup, the company had to appeal to investors and the medical community. The new brand reflects streamlined technology and the company's role in the future of diagnostics.
IDbyDNA website, homepage
Website homepage and subpage samples
Animated social media post
Powerpoint template, animated social media post
Company product sheet
Video meeting background
Business cards, company product papers, video meeting background