Website homepage and subpage samples
Powerpoint template, animated social media post
Business cards, company product papers, video meeting background
An aspiring technology, a focus on public health in the midst of a pandemic, and a rebrand. Before IDbyDNA was acquired by Illumina, it set out to use next generation sequencing to detect infectious diseases. As a startup, the company had to appeal to investors and the medical community. The new brand reflects streamlined technology and the company's role in the future of diagnostics.