Engaging Video with Limited Assets
The Challenge: "Create a video to inform employees about a data syncing service—but with no existing assets."
To overcome this, I designed my own visuals, opting for simple vector illustrations for their scalability and efficiency. By seamlessly ‘syncing’ one image into another, I created a sense of intrigue and fluidity. I also edited stock music, splicing and extending it to maintain consistency throughout the video. Since the client was based in New York, I incorporated familiar NYC icons—like yellow taxis and subway line identifiers—to add relevance. The final video was displayed in communal areas alongside other company news.
Limited Materials, Maximum Creativity
A creative agency approached Topsoil to produce a video for their weekly departmental inspirational share meeting. With a small budget, I focused on repurposing materials already on hand. Since the meetings always began with music, I drew inspiration from that ritual—crafting the meeting title out of a cassette tape (sacrificing a 1980s Depeche Mode bootleg in the process). To create the lettering, I arranged the tape on a large sheet of foam board, then lay underneath and wound-it using an electric drill.
Engaging Solutions
Concept & Strategy: Both videos were displayed on a 25-foot-long walkway of video screens, covered with plexiglass. The first was an animated looping screensaver, while the second illustrated how long it takes for a patient with multiple sclerosis (MS) to walk 25 feet—a standard test used to assess MS-related disability. Visitors could select and compare the walking gait of individuals with mild, moderate, or severe MS, offering a firsthand perspective on how the disease affects mobility and daily life. Booth design by Mitchell Mauk.
25 foot walk display in action
The entire convention display