Ensuring Excellence: 10+ Years of Annual Reports, Press Checks & Production
Approach: Working with the in-house team at Stanford, every year featured a theme and highlights on notable alumni around that theme. I develop designs and work with the photographer to capture the financial information, news, and a list of donors. The job required photo art direction, working with copywriters, editing, press checks, and seeing the job through the mail house.
Research: The Roots of My Design Process
Concept & Strategy: Each issue was built around a central theme. The issue above focused on nanotechnology. During my research, I came across a milestone achieved by IBM in 1990, when a team of physicists arranged 35 individual xenon atoms to spell out 'IBM.' Inspired by this breakthrough, I designed the cover with a debossed 'Stanford Engineering' title, creating a three-dimensional bump pattern. Up close, it appears as a series of dots, but from a distance, the words become clearly visible.
Designed, Produced, Coded, Tested
Each print issue was accompanied by a custom-designed and hand-coded website, ensuring a seamless digital extension of the publication. Every site was rigorously tested in my QA Lab to guarantee functionality, responsiveness, and a polished user experience. The animation above showcases various homepage and subpage designs developed over the years, reflecting evolving aesthetics, technological advancements, and the ever-changing needs of the audience.
Logo and Newsletter Layout Design
A trusted and regularly published periodical from the School of Engineering received a fresh identity and layout. The goal was to create a modern design that remained traditional, trustworthy, and elegant—reflecting the prestige and innovation of Stanford Engineering.
In the Room Where it Happened
An invitation I designed for an exclusive showcase of Silicon Valley’s latest innovation—Tesla’s first car, the Roadster—presented by its founders, Martin Eberhard and Marc Tarpenning.
